A recent post on the Korean forum PAN sparked a discussion about SM’s performance in the U.S market, comparing its revenues to those of HYBE, a group that enjoys significant popularity in North America.
“The US is the most profitable market, and if an entertainment company wants to expand, it makes sense to continue to expand its market share abroad. It’s not about saying, ‘You couldn’t do that before, just stick to the domestic market.’ It’s about figuring out how to capture it from here on out.”
According to one netizen, SM is on the right track to gaining influence in the US and they need to work harder.
He added that SM could achieve similar performances to HYBE if they continue to produce shows and releases geared toward the US market.
“HYBE and SM are very different when it comes to overseas tours, but their total revenues are only about twice as high. This means that if SM were to tap into the global market more, their revenues could be roughly on par with HYBE’s (though HYBE’s would increase even more if BTS resumed full group activities).”
Some also shared their opinions about the necessity of live performances, other than lip-syncing, to successfully attract North American fans. “If they want to enter North America, they need to do live shows. They’ve been in the business for a while, so if they keep lip-syncing, they’ll get hate.”
Some pointed out that the agency should keep trying even with all the sarcastic comments about SM’s performances, saying, “Even if some people belittle them, they keep trying. But nothing has come of it yet.”
Another user added, “That’s what I was saying. I find it interesting. They’re doing the right thing by trying again and again. People always make sarcastic comments whenever I mention the US.”
