Big Hit Music, the label behind global sensation BTS, has named Shin Seon Jung as its new CEO, taking over from Shin Young Jae. While her promotion reflects years of dedication and success within the company, it has sparked a heated discussion among fans, particularly those supporting BTS member Jungkook.
A Key Player in Big Hit’s Success
Since joining Big Hit in 2010, Shin has been instrumental in shaping the careers of BTS, TXT, and ENHYPEN. She developed tailored training programs for rookies, ensuring HYBE artists reached their full potential. Her influence in the industry has earned her spots on Billboard’s 40 Under 40 and Women in Music lists, solidifying her reputation as a visionary leader.
Fans Divided Over Jimin Connection
Shin’s long-standing relationship with BTS, especially Jimin, has drawn mixed reactions. Known among some fans as “Jimin’s guardian angel,” she played a crucial role in his early career, helping him overcome challenges and secure his place in BTS. While many see this as a testament to her dedication, some solo fans—particularly Jungkook’s—view it as favoritism.
The controversy isn’t new. Past fan debates over alleged favoritism within the group have resurfaced, with some claiming Shin’s appointment caters to Jimin’s fanbase. Critics argue that this decision could alienate other factions of the fandom.
Focus on the Bigger Picture
Amid the drama, others highlight Shin’s professionalism and commitment to all BTS members. Her years of experience and leadership have contributed significantly to Big Hit’s success, and her new role is expected to drive the company’s global ambitions further. As BTS members explore solo ventures and prepare for future group activities, Shin’s leadership will likely play a crucial role in navigating this evolving era for the label.
KNETIZES REACTS:
- “That’s one more reason for the Bangtan members to leave The Bang-fans know. The fact that this woman is here already means it’s over for this company.”
- “Isn’t she close with Jimin? I wish for the other Bangtan members to leave HYBEㅠㅠ.”
- “It’s that person who was called ‘Jimin’s guardian angel,’ and they are making her the CEO… This isn’t funny. Can a person’s nature really change?”
- “Please let go of my bias. Let’s cut ties with HYBE!”
- “There are so many talks because he was awarded at MAMA already, and now the company doesn’t even care about others’ opinions anymore. Their fine-tuning and adjustment will become even more severe. Please just leave HYBE.”
