ADOR, the agency behind rising K-pop stars NewJeans, has recently taken strong legal measures to protect its artists by filing copyright claims against videos uploaded by Dispatch and third parties. These videos include pre-debut clips that have sparked public outrage, notably one showing Hanni performing a suggestive dance while underage. This move highlights ADOR’s commitment to safeguarding the dignity and privacy of its idols amid an increasingly complicated industry landscape.
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The Role of ADOR CEO Kim Joo-young
The copyright takedown decision reflects the leadership style of ADOR’s new CEO, Kim Joo-young, often hailed as the “true mother” of NewJeans. Under her leadership, ADOR has been firm in addressing controversies and taking swift action to shield the group from harm. Kim’s proactive approach to protecting NewJeans has been praised, particularly in contrast to the handling of pre-debut material from when the members were associated with HYBE’s subsidiary, SOURCE MUSIC.
Outrage Over Hanni’s Pre-Debut Video
The controversial video in question shows Hanni, then a minor, performing a highly suggestive dance in heels and leggings during her training days at SOURCE MUSIC. Fans and netizens alike have expressed outrage, questioning the ethics of making a young trainee perform such choreography.
Comments from Korean netizens reflect their shock and disappointment:
- “Why would you make kids wear heels?”
- “What’s the point of making an underage baby do that?”
- “I’m thankful she debuted with ADOR.”
- “This is so upsetting. She’s just a kid.”
While some argue the video was a practice clip never intended for public viewing, many believe it highlights systemic issues within the industry, particularly concerning the treatment of underage trainees.
ADOR vs. HYBE: A Heated Feud
The controversy comes amid broader tensions between HYBE Labels and ADOR. Reports allege questionable practices during the pre-debut period of NewJeans, including ADOR CEO Min Hee Jin consulting a shaman for decisions about the group’s lineup. These allegations have only added to the complexities surrounding the group’s history, with current ADOR leadership now working to distance NewJeans from past controversies.
Adding fuel to the fire, there are claims that HYBE utilized pre-debut NewJeans members in the BTS “Permission to Dance” music video without proper acknowledgment or consent. Such incidents have sparked heated debates about the handling of trainees and the ethics of inter-agency practices.
Fans Rally Behind ADOR’s Actions
Many fans and observers have applauded ADOR’s efforts to shield NewJeans from exploitative practices. By filing copyright claims to remove the contentious videos, the agency is sending a clear message about its zero-tolerance policy toward actions that could harm its artists’ reputations.
This incident also highlights the stark contrast between ADOR’s nurturing approach and the contentious practices that reportedly occurred under SOURCE MUSIC. For many, Kim Joo-young’s leadership represents a fresh start for the group, ensuring their focus remains on artistic growth rather than sensational controversies.
As the legal and ethical discussions surrounding NewJeans continue to unfold, ADOR’s swift response underscores its commitment to prioritizing the well-being of its artists, setting an example for the broader industry.
