On July 29, media sources revealed that Blackpink member Jennie had been appointed as an honorary ambassador for the city of Seoul by the Seoul Metropolitan Government and the Seoul Tourism Organization.
According to the articles announcing the news, Jennie was chosen for the position due to her significant influence in the fields of music, fashion, and even lifestyle. The idol recently gained significant global attention following the release of her first solo album, “RUBY,” and the popularity of its title track, “LIKE JENNIE.”
Jennie expressed her gratitude for being chosen as Seoul’s honorary ambassador and revealed her deep love for Seoul, describing it as “the city that inspires me,” and that “Seoul’s atmosphere is my style.”
A promotional campaign in collaboration with Jennie, titled “Absolutely in Seoul,” will be launched. This campaign will showcase the perfect blend of Jennie’s charm and Seoul’s sophisticated and glamorous image, and will include the production of two promotional short videos, titled “DALTOKKI” and “SEOUL CITY.”
Fans praised the selection, calling Jennie the “nation’s princess” and “awesome girl.” The campaign is expected to be a success. Given Jennie’s global influence and over 100 million Instagram followers, the choice seems perfectly suited for this tourism event.
Previously, Jennie released the song “SEOUL CITY” from her album RUBY, the title of the promotional video for Seoul Tourism, reflecting the wonderful harmony between Jennie’s style and music and the city. The campaign will launch on Seoul City’s official YouTube channel, and the promotion will begin with an introductory clip on July 31, along with online events and exclusive digital giveaways.
Several outlets, including Laotian Times and PR Newswrie, have confirmed that the campaign aims to attract more than 30 million tourists to South Korea, with the campaign airing on global channels such as NBC Universal.
Fans were quick to point out the poetic irony in Jennie’s journey from being mocked to being celebrated. One comment @lalalisa_sparks captured it perfectly: “From calling her “seoul cycle” To her becoming the face of seoul, oh jennie the wayyy You alwys come up so iconic…”
As usual, some online backlash followed the announcement but @yesSyruby summed it up perfectly”they hating her online because she’s winning in real world”
