According to the analysis of the Female K-pop Idols individual brand reputation big data for July 2025, 1st place was Blackpink’s Rose, 2nd place was Ive’s Jang Won-young, and 3rd place was Blackpink’s Jennie.
The Korea Enterprise Reputation Research Institute extracted 104,426,891 pieces of brand big data on 725 girl group members from June 20, 2025 to July 20, 2025 for analysis of girl group individual brand reputation big data in July 2025. The brand reputation index was analyzed using participation index, media index, communication index, and community index created through analysis of consumer behavior on girl group individual brands. Compared to 102,817,333 pieces of girl group individual brand big data in June, it increased by 1.57%.
The brand reputation index is an index created through brand big data analysis that finds that consumers’ online habits have a great influence on brand consumption. Through the analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and consumer interest and communication volume for girl group individual brands. The analysis of girl group individual brand reputation also includes a brand value evaluation analysis that measures brand influence.
The top 30 girl group individual brand reputation rankings for July 2025 were analyzed to be :
- Blackpink Rosé
- Ive Jang Won-young
- Blackpink Jennie
- Ive Ahn Yu-jin
- Blackpink Lisa
- Blackpink Jisoo
- aespa Giselle
- aespa Winter
- Girl’s Day Minah
- ITZY Yuna
- Ive Lee Seo
- Twice Mina
- Ive Liz
- Red Velvet Irene
- ITZY Chaeyeong
- Ive Lay
- Red Velvet Joy
- Red Velvet Wendy
- aespa Ningning
- ITZY Ryujin
- Red Velvet Yeri
- Nmix Seol Yoon
- Twice Momo
- Twice Jihyo
- Twice Chaeyoung
- Twice Dahyun
- Twice Jeongyeon
- Twice Sana
- Girl’s Day Sojin
- LE SSRAFIM Sakura.
Top Female K-pop Idols in July
Blackpink’s Rosé, which ranked first in girl group individual brand reputation, was analyzed to have a brand reputation index of 5,886,074, with a participation index of 591,154, a media index of 538,548, a communication index of 2,218,111, and a community index of 2,538,260. Compared to the brand reputation index of 3,169,855 in June, it went up by 85.69%.
2nd place, Ive Jang Won-young brand was analyzed to have a brand reputation index of 5,680,023 with a participation index of 1,403,340, a media index of 1,271,650, a communication index of 1,694,372, and a community index of 1,310,662. Compared to the brand reputation index of 6,413,541 in June, it decreased by 11.44%.
3rd place, Blackpink Jennie brand was analyzed to have a brand reputation index of 5,362,305 with a participation index of 850,762, a media index of 812,010, a communication index of 1,254,237, and a community index of 2,445,297. Compared to the brand reputation index of 6,768,209 in June, it decreased by 20.77%.
