According to the analysis of big data for idol group brand reputation in July 2025, Blackpink, BTS, and Ive ranked as Top 3 Kpop Groups
The Korea Enterprise Reputation Research Institute extracted 71,366,509 idol group brand big data from June 17, 2025 to July 17, 2025 for idol group brand reputation big data analysis. Compared to 84,049,295 idol group brand big data in June, it decreased by 15.09%.
The brand reputation index is an indicator created through brand big data analysis that found that consumers’ online habits have a great influence on brand consumption. Through idol group brand reputation analysis, positive and negative evaluations, media interest, and consumer interest and communication volume for idol group brands can be measured. The qualitative evaluation of the brand reputation monitor was also included.
Idol group brand reputation is a brand category analysis that integrates boy and girl groups, and analyzes the brand reputation index by measuring consumer participation index, media index, communication index, and community index for idol group brands.
The top 30 idol group brand reputation rankings for July 2025 were Blackpink, BTS, Ive, Seventeen, Big Bang, Twice, Red Velvet, Idle, Kiki, SHINee, Illit, Miyaw, EXO, NCT, Oh My Girl, The Boyz, Rise, Espa, Super Junior, Hearts To Hearts, Hickey, Enhypen, fromis_9, Baby Monster, Fifty Fifty, Stray Kids, ATEEZ, Highlight, Apink, and Izuna.
Top 3 Kpop Groups
BLACKPINK (Jisoo, Jennie, Rosé, Lisa), which ranked first in idol group brand reputation, was analyzed to have a brand reputation index of 7,707,025, with a participation index of 322,518, a media index of 604,541, a communication index of 2,431,167, and a community index of 4,348,800. Compared to the brand reputation index of 4,152,491 in June, it went up by 85.60%.
2nd place, BTS (BTS RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed to have a brand reputation index of 7,483,615 with a participation index of 261,366, a media index of 768,102, a communication index of 2,357,828, and a community index of 4,096,320. Compared to the brand reputation index of 6,968,708 in June, it went up by 7.39%.
3rd place, IVE (Ahn Yu-jin, Gaeul, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed to have a brand reputation index of 3,822,629 with a participation index of 184,240, a media index of 492,942, a communication index of 1,402,095, and a community index of 1,743,351. Compared to the brand reputation index of 3,629,408 in June, it went up by 5.32%.
