Kpop

The Shocking Difference Between SM Entertainment and HYBE’s Internal Reports Stuns Korean Netizens

A recent batch of internal reports released by SM Entertainment has sparked significant discussion among Korean netizens, largely for the right reasons. These reports have drawn comparisons to HYBE’s internal documents, which were leaked a few weeks ago. The stark contrast in the tone and content of the two companies’ reports has left fans and industry observers baffled.

HYBE’s Controversial Internal Reports

The leaked HYBE reports were met with widespread criticism, particularly for their negative and disparaging comments about artists from rival agencies. Unlike typical corporate communications, these reports didn’t focus solely on the achievements of their own artists. Instead, they included harsh remarks about competing K-pop groups, leaving many to question the professionalism of the company and the potential impact such comments could have on the broader entertainment ecosystem. This behavior was widely seen as unprofessional, with many fans and netizens concerned about how it could tarnish the industry’s reputation.

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SM Entertainment’s Professional and Positive Approach

In stark contrast, SM Entertainment’s recent reports have been praised for their focus on positivity and professionalism. Rather than criticizing other artists, SM’s reports highlight the impressive accomplishments of their own groups and soloists. The company has chosen to spotlight the significant milestones achieved by its artists, showcasing both domestic and international success.

For example, the section dedicated to aespa detailed the group’s achievements with recent singles like “Supernova,” “Armageddon,” and “Whiplash,” which performed well on major platforms such as Melon, Billboard, and Spotify. The report also covered the group’s concert success and strong album sales, providing tangible evidence of their achievements.

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Netizens’ Reaction: Praising SM’s Professionalism

The professionalism and positivity of SM’s reports have sparked a strong reaction among netizens, many of whom took to online forums to express their admiration. The tone of the report was seen as respectful and effective, especially when compared to the negative nature of HYBE’s reports. Some of the comments on social media included:

  • “This is what a proper report should look like! Some companies should be ashamed for releasing reports filled with baseless assumptions and calling them legitimate.”
  • “SM’s report is impressive. Unlike HYBE’s reports, which often just claim ‘our artists are the best,’ SM backs it up with real data and achievements.”
  • “This is how an entertainment company should present its work—without resorting to hate comments or unnecessary criticism of others.”
  • “SM’s report is clear and professional. HYBE’s reports, on the other hand, seem more like an attempt to please their CEO, exaggerating the success of their idols to an unrealistic degree.”

Overall, SM Entertainment’s focus on facts and accomplishments without disparaging competitors has earned them praise for maintaining a more professional and respectful approach to internal communications.

The sharp contrast between SM Entertainment and HYBE’s internal reports has stirred considerable debate within the Korean entertainment industry. SM’s decision to highlight its own artists’ successes without attacking others is being seen as a more mature and professional approach to corporate communication. In an industry known for its fierce competition, SM has set a new standard for how entertainment companies should report on their achievements—focusing on positivity, professionalism, and respect for all artists in the industry.

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