Hanni Minji Haerin Danielle and hyein from NewJeans Announces Departure from ADOR.
In a bold and unexpected move, NewJeans officially announced their decision to part ways with their agency, ADOR, citing a lack of trust and protection. The announcement came just hours before their exclusive contract with the agency was set to end, marking a significant moment for the group and its future.
Hanni, one of the group’s members, spoke candidly about the decision, saying, “The deadline for rectification ends tonight at midnight, but neither HYBE nor ADOR has shown any willingness to meet our demands. The reason we are leaving ADOR is simple: ADOR neither has the will nor the ability to protect NewJeans.” Her words echoed the frustration the group has reportedly been feeling for months, as they struggled to resolve issues with the agency.
Minji added her perspective, pointing out the relationship between ADOR and its parent company, HYBE: “While HYBE claims to be separate from ADOR, they are essentially one entity. Additionally, I can no longer work with HYBE, which has severed ties with Shin Wooseok.” This statement sheds light on deeper tensions, including the agency’s handling of creative collaborations and other professional relationships.
Danielle expressed her hopes for more freedom moving forward: “I want to break away from ADOR and promote freely. I will proceed with the scheduled activities and advertisements that have already been agreed upon. Thank you to the advertisers.” Her statement suggests a desire for more autonomy in her career.
Haerin clarified the group’s legal stance, stating, “We don’t think we need to pay a penalty because we didn’t violate the exclusive contract. This situation occurred because HYBE violated the contract, and the responsibility lies with HYBE and ADOR.” This highlights the group’s confidence in their legal position and their determination to stand firm against their agency.
Perhaps the most emotional declaration came from Hyein, who affirmed the group’s commitment to their identity: “We have no intention of giving up the name ‘NewJeans.’ It holds a lot of meaning for us, and we will reclaim the rights to the name ‘NewJeans.’” This sentiment underscores the members’ attachment to their brand and the legacy they’ve built.
As NewJeans prepares to navigate life beyond ADOR, fans are left wondering what’s next for the beloved group. Their courage in taking such a decisive step is inspiring, and many supporters are rallying behind them, eager to see what this talented quintet will achieve in their new chapter. One thing is clear: NewJeans is not just a name—it’s a statement of resilience, creativity, and unity.
