On October 25, Xportsnews reported that Jeon Soyeon, leader of the K-pop girl group (G)I-DLE, had ultimately decided not to renew her contract with Cube Entertainment, which is set to expire in November. This news has sparked widespread speculation among fans regarding her future in the entertainment industry, as well as the fate of (G)I-DLE.
Shortly after the report was released, Cube Entertainment responded to the news, stating, “We are currently in the process of discussing a contract renewal with Jeon Soyeon. She will continue to carry out her scheduled activities as planned.” However, the agency did not confirm whether an agreement would be reached, leaving fans uncertain about what lies ahead.
The topic of Soyeon’s contract had already caught fans’ attention earlier in August during a concert in Seoul. At the time, Soyeon performed her solo song “Is this bad b number?” and changed the lyrics to reference her contract expiring in November. This unexpected change led to intense speculation that she might be leaving Cube Entertainment. Initially, a Cube spokesperson reportedly dismissed these rumors, suggesting that all (G)I-DLE members’ contract renewals were scheduled for the following year. However, Cube later confirmed that Soyeon’s contract would indeed expire this November and clarified that discussions regarding her renewal were “in the process of being handled smoothly.”
Following the recent update, fans of both Jeon Soyeon and (G)I-DLE have taken to social media to voice their mixed feelings. Many fans expressed support for Soyeon, praising her exceptional talent and independence, and speculated that her potential departure could open up new opportunities. Comments like “Congratulations to Soyeon” and “She can start her own company because she has the skills to succeed” reflect the fans’ confidence in her ability to thrive in any situation. Others are worried about the future of (G)I-DLE without Soyeon’s leadership, with some saying, “(G)I-DLE – Jeon Soyeon = 0,” emphasizing her significance within the group.
Some fans feel that leaving Cube Entertainment may be beneficial for Soyeon, citing recent criticisms of the agency’s management. One comment noted, “The company is doing so badly; I think it’s best to leave,” while others speculated that Soyeon could pursue a better opportunity with a different company. Despite the mixed reactions, there’s a clear consensus that Soyeon’s creative talents and leadership skills will serve her well regardless of her affiliation with Cube.
The future remains uncertain for both Soyeon and (G)I-DLE, but fans are eager to see what path she chooses to take. Whether she stays or leaves, one thing is clear: Jeon Soyeon’s influence on the K-pop industry is undeniable, and her supporters are ready to follow her journey, wherever it may lead.
