HYBE Accused of Spreading Rumors About Yuna

Yuna, a member of ITZY, has recently become the subject of controversy after rumors suggesting she underwent hip surgery gained widespread attention online.

These rumors, which have spread quickly across forums and social media, claim that Yuna’s body has significantly changed since her teenage years, leading some to accuse her of having undergone surgery. However, both ITZY fans and other netizens have defended her, countering these unfounded claims and emphasizing that the natural progression of physical growth should not be misinterpreted as artificial enhancement.

Some have even speculated that these posts are part of a calculated reverse viral marketing campaign orchestrated by HYBE.

The most recent post fueling these rumors went viral on the Pann forum, where the original poster shared images of Yuna from different ITZY eras, highlighting changes in her body shape over time. The post has already accumulated over 180,000 views and sparked hundreds of comments.

Many netizens in the comment section argue that bodily changes during adolescence and early adulthood are completely natural. Fans have pointed out the double standards at play, noting that when male idols undergo physical transformations, they are often dismissed as simply “growing up,” whereas female idols face accusations of surgery for similar changes. Many also reminded the public that Yuna debuted at the age of 15, still in her developmental years, and that her physical evolution is entirely expected.

Supporters have questioned the motivations behind the continuous spread of these rumors, suggesting that the allegations could be part of a targeted negative campaign. Some have pointed out the suspicious frequency with which certain comments promoting these claims appear on popular posts, leading them to believe that this might be a deliberate attempt to manipulate public opinion.

The controversy highlights broader issues in the industry, such as the unfair and often hypocritical standards placed on female idols.

Some netizens expressed their frustration:

• “A male idol’s jawline change during growth is ‘maturing,’ but when a female idol’s body changes, it’s labeled as ‘surgery’—HYBE’s twisted logic.”
• “Wow… which fandom is still obsessively targeting Yuna, even manipulating the top comments? This malice is chilling.”
• “If you look at certain company documents, there seems to be an inferiority complex towards Yuna. Reverse marketing is definitely involved here, especially when you consider the timing of certain promotions. I’m convinced they’ve been spreading rumors about her body, too.”
• “Yuna’s being targeted by reverse viral marketing. The top comments on trending posts initially criticized obsessive behavior, but after a few hours, they were replaced by comments pushing the surgery narrative. It’s eerie.”
• “This has gone too far. While all fandoms have their extremes, the manipulated likes and top comments make it clear that Yuna’s angered a large enough group to orchestrate this.”