According to a big data analysis of boy group individual brand reputation rankings for September 2025, BTS’s Jimin ranked 1st, followed by Astro’s Cha Eun-woo 2nd, and BTS’s Jin 3rd.
The Korea Enterprise Reputation Research Institute analyzed the brand reputation of individual boy group members from August 20, 2025, to September 20, 2025. The institute extracted 75,263,194 pieces of the data from 755 individual boy group members. The analysis examined consumer behavior on individual boy group members’ brands, including participation, media, communication, and community indices. The brand reputation index decreased by 14.17% compared to the 87,691,981 pieces of boy group brand big data from August.
The brand reputation index is an indicator created through the data analysis, which reveals that consumers’ online habits significantly influence brand consumption. The analysis of individual boy group brand reputation measures the positive and negative evaluations, media interest, and consumer interest and communication of individual boy group members. The analysis also included a brand value evaluation that measures brand influence and a qualitative assessment by a brand reputation monitor. The brand reputation analysis included a recommendation index as a weighting factor.
The top 30 boy group individual brand reputation rankings for September 2025 were as follows:
- BTS’s Jimin
- Astro’s Cha Eun-woo
- BTS’s Jin
- BTS’s Jungkook
- Big Bang’s G-Dragon
- BTS’s V
- Wanna One’s Kang Daniel
- Wanna One’s Park Ji-hoon
- EXO’s Baekhyun
- BTS’s Suga
- Super Junior’s Heechul
- BTS’s J-Hope
- TVXQ’s U-Know Yunho
- SHINee’s Key
- BTS’s RM
- Super Junior’s Siwon
- WINNER’s Song Mino
- WEi’s Kim Yo-han
- RIZE’s Won Bin
- Highlight’s Yoon Doo-joon
- Big Bang’s T.O.P
- Super Junior’s Kyuhyun
- RIZE’s Sohee
- RIZE’s Sungchan
- EXO’s Kai
- ATEEZ’s San
- Shinhwa’s Lee Min-woo
- Wanna One’s Hwang Min-hyun
- Wanna One’s Ong Seong-wu
- NCT’s Mark.
BTS Jimin, who ranked first in the boy group individual brand reputation rankings, achieved a brand reputation index of 5,390,371 with a participation index of 503,655, a media index of 471,525, a communication index of 1,890,776, and a community index of 2,524,416. This represents a 22.93% increase compared to his brand reputation index of 4,385,053 in August.
Astro’s Cha Eun-woo ranked second, with a brand reputation index of 5,170,504, based on a participation index of 1,317,586, a media index of 1,184,892, a communication index of 1,076,870, and a community index of 1,591,155. This represents a 17.77% increase compared to his brand reputation index of 4,390,489 in August.
BTS’s Jin ranked third, with a brand reputation index of 3,962,171, based on a participation index of 223,277, a media index of 518,333, a communication index of 1,384,280, and a community index of 1,836,281. This represents a 20.14% decrease compared to his brand reputation index of 4,961,133 in August.
BTS’s Jungkook ranked 4th, with a brand reputation index of 3,714,825, based on a participation index of 148,967, a media index of 148,379, a communication index of 1,289,060, and a community index of 2,128,419. This represents a 6.80% increase compared to August’s brand reputation index of 3,478,360.
Big Bang’s G-Dragon ranked 5th, with a brand reputation index of 2,993,916, based on a participation index of 643,583, a media index of 570,963, a communication index of 587,927, and a community index of 1,191,442. This represents a 32.18% decrease compared to August’s brand reputation index of 4,414,777.
