A recent post about BOYNEXTDOOR on PAN has been trending, with the author revealing a strange offer he came across at a grocery store: WHY IS BOYNEXTDOOR SELLING THEIR ALBUMS WITH INSTANT RICE AT THE GROCERY STORE???
Many Korean netizens deemed the offer inappropriate. There’s no point in selling their albums unless the buyer is a true fan of the band.

Below is a selection of the most notable comments raised about the collaboration between BOYNEXTDOOR and Korean instant rice producer Hetban:
“Is this for use as a ramen stand? I wouldn’t buy it.”
“Ah, I’m disappointed in Hetban. Since 1996, they’ve been the strongest in the instant rice industry in Korea, and they’ve never compromised. How could they collaborate with another industry? Were they afraid of Ottogi?”
“If I were an artist, my confidence would have completely collapsed. This isn’t a promotion or an advertisement, it’s just… ah.”
“Are they Hetban’s models? If so, I agree, haha.”
“The comments that they’re giving away a towel instead of an album are so funny, haha.”
“Why is HYBE so cheap? Are they selling the album with Hetban to show that the group is close to the people?”
“Is their album priced lower than a towel? Why is the album bundled with Hetban? Just attach a towel and that’s it! Who planned this? Isn’t there a traitor inside? Don’t they respect the artist’s dignity?”
“Why? It’s just a stock-out. Don’t you know what a giveaway is? LOL.”
“They rushed the album release, so they resorted to this method. Who asked them to hurry up in the first place? Let them know their true worth, LOL.”
“The worst thing is to buy Hetban and then refuse to receive the album. Isn’t that the worst case scenario? LOL.”
“BOYNEXTDOOR fans, hurry up and buy Hetban, LOL, this is so funny.”
“If the album was by an obscure artist and they told you to buy Hetban and take the album, would you buy it? The fact that they have a collaboration like this is proof of their huge popularity.”
“Sorry, but the commentary style is so repetitive, a bit weird.”
“Zoom zoom, LOL.”
“HYBE again?”
“What the hell? I felt weird for a moment.”
“It’s not the group that rushed the album, so why are they the ones getting attacked?”
“Wow, BOYNEXTDOOR is such and such… (while their group rushed the album).”
“Yeah, BOYNEXTDOOR isn’t popular and your group is the better group, so please ignore the failed group.”