After 17 years with JYP Entertainment, actor and singer Lee Junho of the boy band 2PM officially began a new chapter with his own agency, O3 Collective, in April.
On the 18th, Lee Junho’s agency, O3 Collective, unveiled its mission statement, stating, “We are a creative group where the three pillars of artist identity (One), originality of content (Original), and management system (Orbit) organically operate to create a single creative trajectory.”
He continued, “We envision a team-based brand system where artists, content, and staff are all key players.” He added, “We will go beyond simply being a management company to build an IP-centric, infinitely scalable business lab. We will design and realize everyone’s growth and expansion together.”
Yang Hye-young, CEO of O3 Collective, who previously worked at CJ ENM’s Brand Strategy Office and Performance Business Division, will serve as co-founder and lead the vision. She will join Lee Junho’s longtime staff as well as young talent from the management industry.
Since making his stage debut in 2008 with the group 2PM, Lee Junho has achieved international recognition as a solo artist and as a member of the group. He started with the 2013 movie “Cold Eyes,” and since then, he has demonstrated his strong acting abilities and international box office success with a number of dramas, such as “Chief Kim,” “The Red Sleeves,” and “King the Land.”
In the second half of this year, he will meet viewers in the tvN drama “Typhoon Boss” and the Netflix original series “Cashero.” Lee Junho, who has developed new characters in each project, is expected to showcase his acting transformation in these two projects.
Lee Junho will continue to communicate with fans on the global superfan platform Weverse on the 19th by recruiting members for his fan community and official membership (the second generation of the Lee Junho Fan Club).
