LE SSERAFIM, a Korean female group, has recently been the topic of controversy on social media platforms and Korean forums, with opinions divided between those who celebrate their success and those who criticize it, accusing HYBE of over-promotion.
A Korean forum has posted a sarcastic post titled “LE SSERAFIM and the Annoying Viral Promotion,” in which the writer points out that the group is being marketed as a huge success, but he strongly criticizes this idea, pointing out that the group’s latest song “CRAZY” reached No. 259 on the Melon chart, which some consider to be far from the headlines that promote the group’s success.
“LE SSERAFIM’s promotion is so ridiculousㅋㅋㅋㅋㅋ”
“6hits in a row? What kind of huge success is this?ㅋㅋㅋㅋ
Since when did #259 become a huge hit?…
They didn’t even correct the 100,000 copies of the ILLIT album that were returned after manipulating the numbers,
HYBE is amazing at media manipulationㅋㅋ”
LE SSERAFIM : Manipulating numbers and misleading marketing?
Many users commented on the topic, one of them said:
“259? Even failing like this is hard, but LE SSERAFIM managed it!”
Others said that HYBE may have faked the sales figures, noting that 10,000 copies of one of the group’s CDs were returned, casting doubt on the accuracy of the announced figures.
Some observers have joined in on the concept that the group is no longer as popular in South Korea, with one writing:
“LE SSERAFIM is not mentioned in the public anymore, and it seems like HYBE needs to focus on another group like ILLIT as the new face.”
While another pointed out that the group may be finding more success overseas than in Korea:
“They talk about their global success, but why don’t they just stay there? Their real fans are overseas, not here.”
Despite the harsh criticism, there were also some comments that defended the group, stating that the criticism was unfair, with one person writing:
“If LE SSERAFIM is a failure, what about the groups that don’t even appear in the rankings?”
While another pointed out that the continual attacks on the group just make them more supportive of them:
“The more criticism, the more support I receive! It appears that some people have a lot of spare time to attack them.
The issue surrounding LE SSERAFIM demonstrates a distinct division between fans and detractors. While some believe they are still successful and popular internationally, others believe their success has been overstated as a result of HYBE’s media promotion. The question remains: Is the group truly declining, or are they the victims of an exaggerated campaign of criticism?
k-Netizens’ Comments
- Comeback in March? It’ll be buried without a sound again lol
- 259th place.., It’s hard to fall this low, but LE SSERAFIM did it.
- It clearly collapsed~ It broke through the floor and reached underground ㅜㅠ
- The number of downvotes is crazyㅋㅋㅋㅋ There are a lot of LE SSERAFIM fans on the forum.
- Are they saying they’re going to take this post that mocks HYBE’s viral promotion and report it?ㅋㅋㅋㅋ Are LE SSERAFIM fans trying to imitate their artists’ jokes, or are they just employees? What a shock ㅅㅂ
- Failed idols come out again.
